Palo Alto Software News Room » marketing_plan_pro

WEBSITEMARKETINGPLAN.COM: “I have to admit it’s a better system than mine.”

Nicole — Mon, 06 Oct 2008 23:02:23 +0000

I have to say I came into this biased. I do, after all, have my own approach to marketing planning for the small business owner — and who, after all, doesn’t think their own way is best .

After working through the Duct Tape Marketing approach within the Marketing Plan Pro structure, I have to admit it’s a better system than mine.

I believe they have figured out how to better help the average small businessperson more easily grasp basic strategic marketing principals, better understand how to use them in a plan, and how to make ongoing marketing adjustments. (That was not easy for me to say!)

Marketing Plan Pro is the most comprehensive, easy to understand marketing plan method / software combination I have come across. Topic-specific help is always one click away through audio or written help and specific examples. I found it similar in operation to TaxCut. Like the tax return software, this software makes the process painless, allowing you to focus on specifics of the tasks at hand:

* User Friendliness: A+ (Very intuitive to use.)
* Usefulness: A+ (The flexibility to plan at three levels of detail, one-click help at each step, and numerous resources make this an easy-to-use software for those at all levels.)
* Timeliness: A (The software is up-to-date as of September, 2008 on social media and other Web marketing methods, which change often. Other resources within the program will help users stay current as marketing methods evolve.)
* Value: A (This software will return the $180 investment many times.)
* Overall Score: A

If you are looking for guidance through the marketing plan process ― including directions, explanations, specific examples, and a collection of powerful resources ― you will find Marketing Plan Pro 11.0 Powered by Duct Tape Marketing invaluable.

Read the full review by Bobette Kyle, Websitemarketingplan.com

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RIES & RIES CONSULTING: Marketing Plan Pro is “…absolutely the best software for creating an effective marketing plan…”

Josh — Thu, 05 Jun 2008 19:32:23 +0000

“Marketing Plan Pro is absolutely the best software for creating an effective marketing plan.”

— Laura Ries

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“…outstanding software!”

Josh — Tue, 05 Jun 2007 19:40:28 +0000

“Marketing Plan Pro is outstanding software!”

-Cedric Larzul, Marketing Plan Pro user

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“…You really helped me out!”

Josh — Tue, 05 Jun 2007 19:39:40 +0000

“Thank you, thank you, thank you, You can count on me to highly recommend your services to whomever needs assistance on putting a marketing plan together. You really helped me out!”

- Grace Powell, Marketing Plan Pro user

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“…My compliments to…the team at Palo Alto!”

Josh — Tue, 05 Jun 2007 19:38:54 +0000

“I have purchased Business Plan Pro and Marketing Plan Pro. I have just started the learning process. The format in which both programs are presented is very easy to work with. My compliments to Tim and the team at Palo Alto !”

—Ray Sacks, Contemporary Business Services

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“…my boss says it’s the best plan he has ever seen…”

Josh — Tue, 05 Jun 2007 19:37:52 +0000

“I have purchased marketing pro software. It is truly great and my boss says it’s the best plan he has ever seen. Thanks One suggestion… could you put into the plan historical pie charts and bar charts. I run a $500 million sales division and I need to show past performance.”

- Russ Look, Marketing Plan Pro user

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“…a great product, that gets better with each version…”

Josh — Tue, 05 Jun 2007 19:36:45 +0000

I received the Marketing Plan Pro. Thank you very much.

I don’t know if you have to deal much with hardware or especially software vendors but if you do you know it can be a royal pain in the backside. Being able to call your support staff and getting a live body, English speaking, from the U.S., or to email you and have you respond so quickly both to the email and the request is like water to a man dying of thirst.

You people are doing a great job with a great product, that gets better with each version, and I just wanted to say THANKS!

—Paul Durfee, Solutions Computers

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“…truly professional marketing planning software…”

Josh — Tue, 05 Jun 2007 19:36:15 +0000

“I’m very impressed by the new version of Marketing Plan Pro. It’s truly professional marketing planning software-users can not only detail the strategy, timing and cost of marketing activities but also assess their financial value through ROI and customer lifetime value calculations.”

- Marian Burk Wood, Marketing Plan Pro user

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“…The value far exceeds the cost.”

Casi — Mon, 04 Jun 2007 22:34:14 +0000

“I have used Marketing Plan over the last year to write several plans. Because of my familiarity with the product, I purchased Business Plan Pro last week and have been using it to develop a plan for a new business. Wow! The software is fantastic. I highly recommend this product to anyone looking to develop a business plan. The value far exceeds the cost.”

- D. Wort, Business Plan Pro and Marketing Plan Pro user

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Blast Magazine reviews Marketing Plan Pro

Casi — Mon, 04 Jun 2007 22:03:22 +0000

“With Marketing Plan Pro, you have a $150 marketing professional at your fingertips. The software is really easy to use and gives you dozens of sample plans and step-by-step advice to start from scratch.”

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