Eugene, OR (February 5th, 2009) – Palo Alto Software, Inc. today announced a second installment of its webinar series, Back to the Fundamentals.

Palo Alto Software, along with John Jantsch, author of the Duct Tape Marketing system, will host a webinar for businesses interested in taking small action steps today that will pay off big tomorrow.

The webinar, titled Simple Marketing Tactics That Pay Off Big in a Slumping Market, will be hosted by John Jantsch and is the second in a series of webinars designed to get back to the basics of business.

Jantsch will touch on topics such as attracting all the clients your small business can handle, how to work with clients who value what you have to offer, and how to significantly increase what you charge for your services.

“When times get tougher, there seems to be a renewed interest in the fundamental marketing tactics that every business must practice in order to grow,” said Jantsch.

Simple Marketing Tactics That Pay Off Big in a Slumping Market is a free webinar scheduled for Wednesday, February 11th at 12 noon Central Standard Time.

For more information and to register for this event, please visit: http://www.bplans.com/fundamentals

About Palo Alto Software, Inc.

Palo Alto Software, Inc., founded in 1988, develops, publishes and markets software products for use with personal computers. BUSINESS PLAN PRO is the best-selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software’s other products include MARKETING PLAN PRO powered by Duct Tape Marketing, and EMAIL CENTER PRO. Palo Alto Software’s product line offers “know how” solutions that have made it the market leader in its category. Palo Alto Software’s award-winning site, www.bplans.com, continues to be one of the highest trafficked sites in the small-business arena, offering numerous business-planning resources. Palo Alto Software is a privately-owned corporation based in Eugene, Oregon. More information about Palo Alto Software products is available on the company website, www.paloalto.com.

Additional Resources:
To access high-resolution images, go to http://news.paloalto.com/

http://www.businessingeneral.com | http://www.ducttapemarketing.com

###

Tags: duct tape marketing, palo alto software news, press release
Posted on February 10th, 2009 | No Comments »

By Laura Lake

This week I had the opportunity to review a new software developed by Palo Alto Software. This software package is called Marketing Plan Pro and it’s powered by Duct Tape Marketing superstar John Jantsch. I must admit this is the most extensive software that I’ve reviewed when it comes to creating a marketing plan. Review the pros and cons of this software and find out if it’s a good selection for you.

What I love about the Marketing Plan Pro software is it helped me by integrating my marketing activities and goals with a roadmap that I could follow. You can even use the software to measure your success and milestones. It creates a simple process that helps you to build supporting documentation for your marketing intiatives not to mention that fact that I absolutely love the charts, tables and the plans format. It’s easy to create, easy to read and most of all easy to follow. I even used the basic version and had my marketing plan created in 30 minutes.

You can read the full review about Marketing Plan Pro powered by Duct Tape Marketing on About.com

Tags: duct tape marketing, john jantsch, marketing, marketing plan, palo alto software, review, software
Posted on October 3rd, 2008 | No Comments »

The fastest, easiest way to create a marketing plan – is new for 2008 enriched by Duct Tape Marketing.

Create a great action plan that you will be proud to share with your colleagues and that will grow your business.

Eugene, OR (August 22 , 2008) – Palo Alto Software (www.paloalto.com) in partnership with John Jantsch of Duct Tape Marketing (www.ducttapemarketing.com) today announced the release of its newest version of Marketing Plan Pro Software powered by Duct Tape Marketing. In this latest release of Marketing Plan Pro, Palo Alto Software has taken the award-winning Duct Tape Marketing methodology and embedded it into Marketing Plan Pro–creating a product that will guide users through the process of creating a powerful marketing action plan that will help them understand how marketing and advertising can help successfully grow their businesses.

Marketing Plan Pro powered by Duct Tape Marketing – the best way to write a successful marketing plan- is all-new for 2008. Small businesses often struggle with marketing strategies, and how to put an action plan in place that will actually grow their sales numbers. Marketing Plan Pro will give any business a clear plan to start working from and get them started on creating a winning marketing strategy in just 30 minutes. This new version of Marketing Plan Pro will help you:
• Build your marketing vision to identify your business goals and measure your progress.
• Identify your remarkable difference and help figure out how you stack up against your competition.
• Find your customers
• Forecast sales and budget expenses

“It’s been exciting watching my Duct Tape Marketing system go from blog to book to software. Merging my system with Palo Alto Software’s Marketing Plan Pro software will make this methodology available to anyone wanting to see their business succeed,” says John Jantsch, creator of Duct Tape Marketing. “The 30-minute plan will allow anyone to get from plan to action immediately.”

Marketing is a system, not an event, and Duct Tape Marketing is a systematic approach to marketing that is as elegantly simple as that sticky and trustworthy roll of duct tape. The Duct Tape Marketing system, developed by renowned small-business marketing guru John Jantsch, shows customers how to develop and execute marketing plans that will give businesses life and longevity. Audio introductions narrated by Jantsch are also included for major topics.

“Working with John Jantsch to bring Marketing Plan Pro powered by Duct Tape Marketing to market has been a great experience for Palo Alto Software,” said Sabrina Parsons, CEO of Palo Alto Software. “Our Marketing Plan Pro software still employs the core elements that have always made it a great value—including the step-by-step approach that guides users seamlessly through the process of creating a marketing plan that will be immediately available for use and get results. Palo Alto Software’s collaboration with John Jantsch and the Duct Tape Marketing system will be nothing short of remarkable for new and repeat customers, and we are very proud to bring this version to market.”

Marketing Plan Pro powered by Duct Tape Marketing is available via http://www.paloalto.com

*For credentialed press inquires: Evaluation copies of the software are available for review, please email mediarelations@paloalto.com for a serial number and link to download. Physical software available upon request.

Tags: 30 minute marketing plan, duct tape marketing, marketing, marketing plan pro, marketing software, new for 2008, press release, product release, software
Posted on August 22nd, 2008 | No Comments »