REGISTER GUARD: Palo Alto Software’s Giveaway Reaches More Than Expected

Appeared in print: Thursday, July 2, 2009

Palo Alto Software planned to give away $3 million worth of its popular business-planning software to 15,000 Oregonians in a one-day promotion on Wednesday.

But when some pick-up sites, including those in Eugene, started running out of vouchers for the software, the company made more available — a total of 17,000 — to various chambers of commerce and small business development centers throughout Oregon, spokesman Dan Brown said.

Those who picked up the vouchers have until 5 p.m. on Friday to download “Business Plan Pro Premier.” Company officials will have a final tally on Monday of how many Oregonians received a free copy of the software, which usually sells for $199.95.

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NEWS: The Register Guard: Free Business Software Offered

Posted to Web: Friday, Jun 5, 2009 03:27PM
Appeared in print: Saturday, Jun 6, 2009, page B4

While the recession drags on, a Eugene business says it plans to give away $2 million to $3 million worth of its product to Oregonians.

What? Are they crazy?

Software developer Palo Alto Software doesn’t think so.

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“…more detailed financial information than any other business planning software available…”

I started using Business Plan Pro somewhere around 2002 or 2003 when the group I work with realized we needed a more organized approach to preparing business plans before presenting them to prospective lenders.

We were approached by a land owner who asked us to determine the highest return on investment as well as the best use for his property. In the process of working on our proposal, one of our team purchased a copy of Business Plan Pro and used it to develop a plan for the proposed “Service Business” we envisioned for the property owner. Using the financials in Business Plan Pro, we presented and were promised the necessary financial backing for the $50 million dollar project. After a short delay, we’ll be moving forward with a completion on the project projected in the next two years.

Moving onward, we were approached with two other developments down in the Bahama’s. Port Terranova, a luxury waterfront condominium community and Davis Landing, a 260 acre project which will include a marina, hotel, affordable home lots plus beach front recreational activities for the public, and finally a water and sewage treatment facility for the area.

We have received a commitment for $500 million dollars and are continuing to use the business plan we built for the remaining $1.2 billion dollars the project will require.

The financial section of Business Plan Pro Premier offers more detailed financial information than any other business planning software available. The written plan we created provided a uniform presentation of projected selling points and benefits for each project. It provided potential investors a way to judge the completeness and judge the thoroughness of the business plan.

The funding that has been approved for the projects mentioned above is close to $600 million dollars and there will be another $700 million dollars required to complete the Davis Landing project.

Robert R. Sewell, President
Davis Landing, LTD

Press Contact

Chelle Parmele

(541) 683-6162

chelleparmele@paloalto.com