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	<title>Palo Alto Software News Room</title>
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		<title>Palo Alto Software Releases ‘Start, Run &amp; Grow Your Business Plus’ Software Package</title>
		<link>http://news.paloalto.com/press-releases/palo-alto-software-releases-%e2%80%98start-run-grow-your-business-plus%e2%80%99-software-package/</link>
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		<pubDate>Tue, 13 Oct 2009 16:22:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Start Run and Grow Your Business]]></category>

		<guid isPermaLink="false">http://news.paloalto.com/?p=502</guid>
		<description><![CDATA[Eugene, OR – October 13, 2009 – Palo Alto Software is pleased to announce the launch of its newest software package designed for entrepreneurs and small businesses, ‘Start, Run &#38; Grow Your Business’ (SRG). The package contains over 45 “best-of-breed” software tools to help new small businesses and entrepreneurs get up and running, as well [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Eugene, OR</strong> – October 13, 2009 –<a href="http://www.paloalto.com" target="_blank"> Palo Alto Software</a> is pleased to announce the launch of its newest software package designed for entrepreneurs and small businesses, <a href="http://www.start-run-grow.com/" target="_blank">‘Start, Run &amp; Grow Your Business</a>’ (SRG). The package contains over 45 “best-of-breed” software tools to help new small businesses and entrepreneurs get up and running, as well as to assist existing businesses with improving their practices, making it one of the most comprehensive small business toolkits ever assembled.</p>
<p>Designed to address the many needs of new, existing and growing businesses, the package has a broad range of tools and applications meant to help your business succeed.  The programs incorporated into SRG include software for bookkeeping, timesheet management, project management, storing passwords, creating press releases, and doing payroll taxes. Additionally, the package includes a full year’s subscription to Email Center Pro, Palo Alto Software’s leading customer service email management program. Other offers such as logo development from HP’s LogoWorks, a web domain from Network Solutions, and business cards from VistaPrint, will help new companies improve their visual identity.</p>
<p>SRG also comes with a free one-year subscription to <em>Inc.</em> magazine, one of the country’s leading small business publications. Free credits for online surveys and email marketing from VerticalResponse can help entrepreneurs carry out relevant market research and focused online marketing, while sales contacts from Jigsaw will assist in generating new leads.</p>
<p>“With the current state of the national economy, entrepreneurs and small businesses are vital to our economy, creating 60-80% of all net new jobs,” stated Palo Alto Software CEO Sabrina Parsons. “By giving new businesses the tools to get off the ground, and helping existing ones to become more efficient and effective, we hope to help not only them, but the wider economy in general.”</p>
<p>‘Start, Run &amp; Grow Your Business will be on shelves starting October 1<sup>st</sup> in Target stores nationwide.  Start, Run &amp; Grow Your Business and Start, Run &amp; Grow Your Business PLUS, which features even more functionality, will also be available at Amazon, Fry&#8217;s, Costco.com, J&amp;R, Apple and other retail outlets nationwid<a href="http://www.start-run-grow.com/" target="_blank">e.</a></p>
<p><a href="http://www.start-run-grow.com/" target="_blank">www.start-run-grow.com</a></p>



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		<title>3BL Media: Palo Alto Software Business of the Year report</title>
		<link>http://news.paloalto.com/media-coverage/3bl-media-palo-alto-software-business-of-the-year-report/</link>
		<comments>http://news.paloalto.com/media-coverage/3bl-media-palo-alto-software-business-of-the-year-report/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 18:20:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media Coverage]]></category>
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		<description><![CDATA[3BL Media reports on Corporate Social Responsible News, including Palo Alto Software&#8217;s Award for the Emerald Awards.

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			<content:encoded><![CDATA[<p><span>3BL Media reports on Corporate Social Responsible News, including Palo Alto Software&#8217;s Award for the Emerald Awards.<br />
</span></p>
<p><span><a href="http://threeblmedia.wordpress.com/2009/10/01/october-1-2009-wal-marts-sustainability-index-palo-alto-softwares-award-sdialogues-report/" target="_blank">Watch the video here</a><br />
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		<title>Palo Alto Software Honored with Business of the Year Award</title>
		<link>http://news.paloalto.com/press-releases/palo-alto-software-honored-with-business-of-the-year-award/</link>
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		<pubDate>Fri, 02 Oct 2009 18:15:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Eugene, OR (PRWEB) September 30, 2009 &#8212; Palo Alto Software is thrilled to be the Eugene Area Chamber of Commerce Business of the Year award recipient. The Business of the Year award is given annually to a Eugene-based business that excels across four categories: community caring, environmental values, growth and innovation.
&#8220;Palo Alto Software was named [...]]]></description>
			<content:encoded><![CDATA[<p>Eugene, OR (<a href="http://www.prweb.com/">PRWEB</a>) September 30, 2009 &#8212; <a href="http://www.paloalto.com">Palo Alto Software</a> is thrilled to be the Eugene Area Chamber of Commerce Business of the Year award recipient. The Business of the Year award is given annually to a Eugene-based business that excels across four categories: community caring, environmental values, growth and innovation.</p>
<p>&#8220;Palo Alto Software was named 2009 Business of the Year because of its focus on the triple bottom line of sustainability-financial, social and the environment,&#8221; says Dave Houser, chamber president. &#8220;Palo Alto Software truly demonstrates an outstanding contribution to the community in each of these ways.&#8221;</p>
<p><script type="text/javascript"></p>
<p></script>Palo Alto Software creates, develops and manufactures tools to help start-ups and small businesses succeed. Earlier this year Palo Alto Software launched the <a href="http://www.paloalto.com/boost/" target="_blank">Oregon Small Business Boost program</a>, providing $3.2 million of free business planning software to Oregon entrepreneurs. In addition, Palo Alto Software supports a host of community causes ranging from SCORE to the Nature Conservancy.</p>
<p>&#8220;With the current state of the national economy, entrepreneurs and small businesses are vital cornerstones in securing the financial futures of all of our families and communities,&#8221; stated Palo Alto Software CEO Sabrina Parsons. &#8220;We are delighted to be recognized by our home Eugene Area Chamber of Commerce for our passion to support these leaders.&#8221;</p>
<p>Palo Alto Software will receive the award at the Chamber&#8217;s 6th Annual Emerald Award presentation on October 6th at 5pm at the Hult Center in Eugene. Those interested in attending can reserve seats at <a href="http://www.theemeraldawards.org/" target="_blank">http://www.theemeraldawards.org/</a>.</p>
<p>About Palo Alto Software, Inc.<br />
Palo Alto Software, Inc. develops, publishes, and markets software products for use with personal computers. Business Plan Pro is the best selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software&#8217;s marketing-planning product is Marketing Plan Pro powered by Duct Tape Marketing. This combined product line offers &#8220;know-how&#8221; solutions that have made Palo Alto Software the market leader in its category.</p>
<p>Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon. For more information about Palo Alto Software products, visit, <a href="http://www.paloalto.com/" target="_blank">www.paloalto.com</a>.</p>



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		<title>Content Marketing Today: How to Give Away a Ton of Information to Sell a Ton of Products</title>
		<link>http://news.paloalto.com/media-coverage/content-marketing-today-how-to-give-away-a-ton-of-information-to-sell-a-ton-of-products/</link>
		<comments>http://news.paloalto.com/media-coverage/content-marketing-today-how-to-give-away-a-ton-of-information-to-sell-a-ton-of-products/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 18:08:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[bplans.com]]></category>
		<category><![CDATA[tim berry]]></category>

		<guid isPermaLink="false">http://news.paloalto.com/?p=491</guid>
		<description><![CDATA[Newt Barrett at Content Marketing Today writes about Tim Berry and his early use of content marketing using  bplans.com website as an example.
When you provide a wealth of vital content that will help your customers do a better job of running their business or improving their lives–even if that might enable them to proceed without [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://contentmarketingtoday.com/author/newt/" target="_blank"><img class="alignleft size-full wp-image-492" title="contentmarketing__logo" src="http://news.paloalto.com/wp-content/uploads/2009/10/contentmarketing__logo.png" alt="contentmarketing__logo" width="182" height="35" />Newt Barrett</a> at Content Marketing Today writes about Tim Berry and his early use of content marketing using  <a href="http://www.bplans.com" target="_blank">bplans.com</a> website as an example.</p>
<p><em>When you provide a wealth of vital content that will help your customers do a better job of running their business or improving their lives–even if that might enable them to proceed without your services, you will generate a lot of new customers.</em></p>
<p><a href="http://contentmarketingtoday.com/2009/08/14/how-to-give-away-a-ton-of-information-to-sell-a-ton-of-products/" target="_blank">Read more&#8230;</a></p>



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		<title>Palo Alto Software Releases 15th Anniversary Edition of Bestselling Business Plan Pro Software</title>
		<link>http://news.paloalto.com/press-releases/palo-alto-software-releases-15th-anniversary-edition-of-bestselling-business-plan-pro-software/</link>
		<comments>http://news.paloalto.com/press-releases/palo-alto-software-releases-15th-anniversary-edition-of-bestselling-business-plan-pro-software/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 17:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[business plan pro]]></category>
		<category><![CDATA[palo alto software]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://news.paloalto.com/?p=489</guid>
		<description><![CDATA[Eugene, OR (PRWEB) August 25, 2009 &#8212; Palo Alto Software is proud to announce the release of Business Plan Pro&#8217;s 15th Anniversary Edition. Business Plan Pro is the world&#8217;s most popular business planning software with countless repeat customers. In fact, over the past 15 years, over a million businesses have taken advantage of this industry [...]]]></description>
			<content:encoded><![CDATA[<p>Eugene, OR (PRWEB) August 25, 2009 &#8212; <a href="http://www.paloalto.com" target="_blank">Palo Alto Software</a> is proud to announce the release of <a href="http://www.paloalto.com/business_plan_software/" target="_blank">Business Plan Pro&#8217;s 15th Anniversary Edition</a>. Business Plan Pro is the world&#8217;s most popular business planning software with countless repeat customers. In fact, over the past 15 years, over a million businesses have taken advantage of this industry leading business planning tool.</p>
<p>The release of Business Plan Pro&#8217;s 15th Anniversary Edition celebrates the program&#8217;s accomplishments in assisting businesses in planning for success. This has included everyone from first-time business owners to serial entrepreneurs to business unit leaders at more than half of the Fortune 500 companies.</p>
<p>&#8220;When Business Plan Pro was created, our goal was to provide software that would help businesses succeed through better strategy and planning,&#8221; stated Palo Alto Software founder and Business Plan Pro creator <a href="http://timberry.bplans.com/" target="_blank">Tim Berry</a>. &#8220;An entrepreneur&#8217;s most powerful tool is a detailed blueprint of when, why, and how to do things that make or break any business; not just when the business is starting, but as a continuous process. We believe that in business, if you plan for rain you will never get wet.&#8221;</p>
<p>Along with the release of the 15th Anniversary Edition, Business Plan Pro celebrates its crystal anniversary with the launch of an online &#8216;Customer Gallery&#8217; to pay tribute to the many relationships that continue to inspire them to do what they do. The &#8216;<a href="www.paloalto.com/business_plan_software/customer_gallery" target="_blank">Customer Gallery</a>&#8216; invites everyone to hear the stories of some truly remarkable entrepreneurs. Visit www.paloalto.com/business_plan_software/customer_gallery.</p>
<p><strong>About Palo Alto Software, Inc.</strong><br />
Palo Alto Software, Inc. develops, publishes, and markets software products for use with personal computers. Business Plan Pro is the best selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software&#8217;s marketing-planning product is Marketing Plan Pro powered by Duct Tape Marketing. This combined product line offers &#8220;know-how&#8221; solutions that have made Palo Alto Software the market leader in its category.</p>
<p>Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon. For more information about Palo Alto Software products, visit, www.paloalto.com.</p>



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		<title>Ask Tim Berry- Wanted: investors for online job board</title>
		<link>http://news.paloalto.com/media-coverage/ask-tim-berry-wanted-investors-for-online-job-board/</link>
		<comments>http://news.paloalto.com/media-coverage/ask-tim-berry-wanted-investors-for-online-job-board/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 17:52:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[tim berry]]></category>

		<guid isPermaLink="false">http://news.paloalto.com/?p=487</guid>
		<description><![CDATA[Tim Berry gives his advice to an entrepreneur looking for investment in her online job board business, Ivy Exec.
“This is one of those cases in which the old watch-what-you-ask-for-because-you-might-get-it motto holds true.”
Read more&#8230;



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]]></description>
			<content:encoded><![CDATA[<p>Tim Berry gives his advice to an entrepreneur looking for investment in her online job board business, Ivy Exec.</p>
<p><em>“This is one of those cases in which the old watch-what-you-ask-for-because-you-might-get-it motto holds true.”</em></p>
<p><a href="http://blogs.reuters.com/small-business/2009/08/25/wanted-investors-for-online-job-board/" target="_blank">Read more&#8230;</a></p>



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		<title>Women Entrepreneurs, Why They Are Taking The Lead</title>
		<link>http://news.paloalto.com/media-coverage/women-entrepreneurs-why-they-are-taking-the-lead/</link>
		<comments>http://news.paloalto.com/media-coverage/women-entrepreneurs-why-they-are-taking-the-lead/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 17:43:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[sabrina parsons]]></category>

		<guid isPermaLink="false">http://news.paloalto.com/?p=482</guid>
		<description><![CDATA[ Sabrina Parsons was included in a list of 95 female executives and business women in an article on why women entrepreneurs are surging ahead of men and taking control in the business world.
Why Women Entrepreneurs Are Leading: One of the best ways women can take charge of their career and be in control of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-483" title="Toiletpaper_logo" src="http://news.paloalto.com/wp-content/uploads/2009/10/Toiletpaper_logo.png" alt="Toiletpaper_logo" width="148" height="38" /> Sabrina Parsons was included in a list of 95 female executives and business women in an article on why women entrepreneurs are surging ahead of men and taking control in the business world.</p>
<p><em>Why Women Entrepreneurs Are Leading: One of the best ways women can take charge of their career and be in control of their own success is to start a business. </em><br />
<a href="http://www.toiletpaperentrepreneur.com/blog/women-entrepreneurs" target="_blank">Read more&#8230;</a></p>



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		<title>Web Application Developer</title>
		<link>http://news.paloalto.com/careers/web-application-developer/</link>
		<comments>http://news.paloalto.com/careers/web-application-developer/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 00:02:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://news.paloalto.com/?p=428</guid>
		<description><![CDATA[Palo Alto Software is seeking a full-time Web application developer. We&#8217;re looking for an experienced developer who can shepherd a project through the entire software development process. Candidates will need to be able to work in a fast-paced collaborative environment and effectively communicate with team members and management.
QUALIFICATIONS and REQUIREMENTS:

4-year degree in Computer Science or other [...]]]></description>
			<content:encoded><![CDATA[<p>Palo Alto Software is seeking a full-time Web application developer. We&#8217;re looking for an experienced developer who can shepherd a project through the entire software development process. Candidates will need to be able to work in a fast-paced collaborative environment and effectively communicate with team members and management.</p>
<p>QUALIFICATIONS and REQUIREMENTS:</p>
<ul>
<li>4-year degree in Computer Science or other technical field.</li>
<li>Great working knowledge of common object-oriented design patterns and architectures.</li>
<li>Fluent in SQL, familiar with creating relational database schema, indexing, query analysis and other DBMS concepts.</li>
<li>Experience working with Web services like REST and SOAP.</li>
<li>Practical experience with provisioning and administering Web (Apache) and database (MySQL) servers on a Linux platform.</li>
<li>Proficient with HTML/CSS/JavaScript front-end development, preferably as part of a template framework such as JSP or Smarty.</li>
<li>Excellent communication skills (both written and verbal).</li>
<li>Strong team player.</li>
</ul>
<p>Nice to haves:</p>
<ul>
<li>Familiarity with Java/J2EE and Tomcat Application Server.</li>
<li>Experience with RIA platforms such as Adobe AIR, MS Silverlight, Google Web Toolkit, and/or popular JavaScript libraries such as jQuery or Ext.</li>
</ul>
<p>Compensation is based on experience. We offer generous benefits including health insurance, medical savings account, 401(k) with company match, and more.</p>
<p>If you are an innovator and want an excellent opportunity to put your skills to work, and learn some new ones, please send your resume to <a href="mailto:careers@paloalto.com">careers@paloalto.com</a> with Web Application Developer in the subject line. Examples of past work are appreciated. No phone calls please.</p>
<p>NOTE: Palo Alto Software will not reimburse relocation expenses.</p>
<p>About Palo Alto Software:</p>
<p>Palo Alto Software, Inc. develops, publishes and markets software products for use with personal computers. Business Plan Pro is the best selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software’s marketing-planning product is Marketing Plan Pro powered by Duct Tape Marketing. This combined product line offers “know-how” solutions that have made Palo Alto Software the market leader in its category.</p>
<p>With its most recent product, Email Center Pro, Palo Alto Software has created a Web 2.0 “Software as a service” (SaaS) email management tool.</p>
<p>Palo Alto Software’s award-winning site, www.bplans.com, continues to be one of the highest visited sites in the small-business arena, offering numerous business-planning resources.</p>
<p>Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon. More information about Palo Alto Software products is available on the company website, www.paloalto.com</p>
<ul>
<li>Location: Eugene, OR</li>
<li>Compensation: based on experience</li>
<li>Principals only. Recruiters, please don&#8217;t contact this job poster.</li>
<li>Please, no phone calls about this job!</li>
<li>Please do not contact job poster about other services, products or commercial interests.</li>
</ul>



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		<title>Oregon Business Magazine: The better business plan</title>
		<link>http://news.paloalto.com/media-coverage/oregon-business-magazine-the-better-business-plan/</link>
		<comments>http://news.paloalto.com/media-coverage/oregon-business-magazine-the-better-business-plan/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 15:53:59 +0000</pubDate>
		<dc:creator>Chelle</dc:creator>
				<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[business plan pro]]></category>

		<guid isPermaLink="false">http://news.paloalto.com/?p=420</guid>
		<description><![CDATA[Your Business: the better business plan
by:  Steve Strauss

My third business plan was easily the best, and the process was the most enjoyable of the three. A main reason is that I wised up and decided to use some software. I researched carefully, spoke with readers and other business experts, and in the end discovered that [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Your Business: the better business plan</strong><br />
by:  Steve Strauss</p>
<p><img class="size-medium wp-image-421 alignnone" title="oregonbizmagazine" src="http://news.paloalto.com/wp-content/uploads/2009/08/oregonbizmagazine-300x67.png" alt="oregonbizmagazine" width="300" height="67" /></p>
<p>My third business plan was easily the best, and the process was the most enjoyable of the three. A main reason is that I wised up and decided to use some software. I researched carefully, spoke with readers and other business experts, and in the end discovered that the very best business planning software happens to come from Oregon. <a href="http://www.paloalto.com/business_plan_software/">Palo Alto Software </a>in Eugene makes a great product called <a href="http://www.paloalto.com/business_plan_software/">Business Plan Pro</a>. In fact, in my book <a href="http://www.amazon.com/Small-Business-Bible-Everything-Succeed/dp/0470261242/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1224995998&amp;sr=1-1"><em>The Small Business Bible</em></a>, the business plan in the appendix is one generated by Business Plan Pro.</p>
<p><a href="http://www.oregonbusiness.com/steve/2081-great-help-for-business-plans" target="_blank">Read more&#8230;</a></p>



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		<title>Marketing Plan Pro is the best thing going for small businesses</title>
		<link>http://news.paloalto.com/testimonials/marketing-plan-pro-is-the-best-thing-going-for-small-businesses/</link>
		<comments>http://news.paloalto.com/testimonials/marketing-plan-pro-is-the-best-thing-going-for-small-businesses/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 15:46:16 +0000</pubDate>
		<dc:creator>Chelle</dc:creator>
				<category><![CDATA[Testimonials]]></category>
		<category><![CDATA[marketing plan pro]]></category>
		<category><![CDATA[testimonial]]></category>

		<guid isPermaLink="false">http://news.paloalto.com/?p=418</guid>
		<description><![CDATA[Marketing Plan Pro is the best thing going for small businesses that need to  kick-start their marketing program.  To encourage small businesses to help  support each other, I bundled Marketing Plan Pro software with free marketing  coaching sessions I&#8217;m giving away to help promote The 3/50 Project &#8212; a  nationwide grassroots [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Marketing Plan Pro</strong> is the best thing going for small businesses that need to  kick-start their marketing program.  To encourage small businesses to help  support each other, I bundled Marketing Plan Pro software with free marketing  coaching sessions I&#8217;m giving away to help promote The <a href="http://www.the350project.net/home.html" target="_blank">3/50 Project</a> &#8212; a  nationwide grassroots effort to help rescue our local economy, three businesses  at a time.</p>
<p>Rick L&#8217;Amie<br />
<a href="http://moxiemarketing.biz/default.aspx" target="_blank">Moxie Marketing</a><br />
Austin, Texas</p>



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